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i don’t know if you’ve seen this yet, but Ohio State University did a study on how personal political leanings affected biased message processing of The Colbert Report. i’m not gonna break down the math for you ‘cuz i still need to take a stats class. but in layman’s terms the study found that, regardless of political ideology, people found Colbert to be funny. however, those with conservative leanings were less likely to believe/understand that he was actually a liberal poking fun at the current conservative political landscape. from the study:
[C]onservatives were more likely to report that Colbert only pretends to be joking and genuinely meant what he said while liberals were more likely to report that Colbert used satire and was not serious when offering political statements. Conservatism also significantly predicted perceptions that Colbert disliked liberalism.
if there is any question about Colbert’s actual personal political leanings, i present this:
hmm, maybe that won’t be clear enough for everybody. for you churchies and conservatives, i’ll just spell it out for you: he’s a liberal, and he’s mocking you 4 days a week and you don’t get it. but believe whatever helps you sleep at night.
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